When it comes to the art of Interior Architecture, it is deeply interconnected with the consumer psychology of a particular people. How they live, how they dream, how they work – is integral to understanding a brief, and for us as architects to execute it.
Initially, Interior Architecture was not popular in India due to the perceived costs associated with it. Moreover, it was considered to be the bastion of the well-heeled. However, with the rise of the middle class, an understanding of design through digital means, and an increase in disposable income has ensured that Interior Architecture has grown. The balance between structural problem-solving and creative design has helped bolster this.
Different from Interior Design, Interior Architecture focuses on the blending of art and science to ensure that a space is designed holistically, rather than just aesthetically or stylistically. Structural renovations are part and parcel, and this is key to how your project will pan out – as spaces are limited in India, yet one dreams of a maximum home!
Today, while inspirations and personal preferences abound, technology has become exceedingly important in charting out a home. No longer is it four walls and a roof; personality, comfort, and convenience, are the pillars a home stands upon.
At Studio Emergence, our approach is to accept the brief as is – be it traditional, modern, or a mix of the two – but to look at it through the lens of Parametricism.
How does our parametric approach help in Interior Architecture?
At the heart of it, this approach is about optimization – of time, space, and budget. A parametric approach ensures that we are able to design keeping the brief in mind, but execute keeping optimization in mind.

Secondly, it helps in creating elements for interior at a transparent price point. Because every element has been designed completely from the get-go, there are no hidden surprises when it comes to the delivery of the final element. The visualization helps assuage any doubts that the client may have, laying the path for a fuss-free process from the get-go.

Thirdly, it helps us keep a keen eye on time management. The Architecture Industry in India can be quite disorganized but project planning can help achieve results in an acceptable time frame. Intrigued to learn how Parametricism can be used for your project? Get in touch with us at info@studioemergence.in